How to tag and credit your photographer on social media

After months of planning, your wedding day / event was a huge success and you are patiently waiting on your photographer to complete the post production on your professional photographs. On a beautiful sunny afternoon, you refresh your email inbox and 'ping'...


Your brain will have a little freak out, your palms will get clammy and your for once your wifi will not load fast enough! We get the excitement and we are just as ecstatic for you share your images, but there is a correct way to share and credit your photographer on social media. Today, I'd love to discuss why certain actions are necessary and how you can tag someone the correct way;


CAREFULLY READ YOUR EMAIL

Your photographer will most probably include a little info on how they would like to be tagged in your social media posts when delivering your images. First, check if they have a preference or have included any social media handles you should use. I request my brides to include their full service provider team when tagging my images. Reason being, if potential clients discover your post / your friends would like to secure a similar team for their wedding, they have all the links tagged in one image. Today it is possible to have the same handle (@) for your website, Facebook and Instagram accounts i.e. if you search @marlikoenphoto on Google, the results will link to all the platforms containing my wedding portfolio.



There are a few ways you can credit your service providers and photographer on social media. When tagging is done correctly, your photographer will greatly benefit and they will be able to share your image, rank higher on the Instagram Algorithm and foster more new relationships and higher engagement on their profile. Simply put, your tags will ensure more enquiries form potential clients.


That said, at times all the tags on a photo post can be overwhelming. Therefore I also recommend to also provide their links in your post description. Below I'll show you three ways to tag or mention your photographer in your posts;


1. INSTAGRAM TAGGING IN PHOTO | STORY


PHOTO POSTS

When creating a NEW POST on Instagram, you'll have the option to tag individual accounts in an image. Simply select 'tag', and then click on the image and search for your photographer's handle (@marlikoenphoto) and select. This will allow the photograph to appear in their tagged feed (showcasing clients favourite photographs - a great vote of confidence for future clients to book) and enable them to share the image in their feeds / in their stories if your account is not private.


  1. Open your Instagram App

  2. Click on the + to create a new photo post

  3. Select the photo you'd like to share and click next (top right corner)

  4. Select 'Tag People', tap on image and then type your photographer's handle (@marlikoenphoto) to tag them in the image.

  5. Add the location of your photo - great for your wedding venue to be discovered in news feeds

  6. In your Photo Description, type a caption for your image followed by listing and tagging your Service providers - more detail on why this is NB will be shared below.

  7. Add appropriate hashtags / leave these in the comments section of your new post.

  8. Click Share


IN A STORY

To tag your photographer in a Instagram Story, select the story you want to share and before posting, click on the story and type @marlikoenphoto and select the account, then upload. This will alert them of your Story and allow them to share it in their stories as well. The more story tags / mentions a profile receives in 24hrs, the higher a profile will rank in the algorithm. Here's a quick video of how to tag someone in a Instagram Story.


  1. Open your Instagram App

  2. Click on your profile icon to upload a Story

  3. Select the photo you'd like to share

  4. Tap on the Story and select the Text generator. Type your photographer's handle (@marlikoenphoto) to tag them in the story.

  5. Click Share to Stories


2. TAGGING YOUR SERVICE PROVIDERS in the DESCRIPTION

If you have ever tapped on an image to see who the photographer is, and you were bombarded by a sea of names., the following is a great way to give credit to your team and appease the friends with ADHD / OCD;

After tagging everyone in the photo, you can also provide the links to their respective profiles in the description portion of your post. An easy and clear way to share these details would be;


SERVICE PROVIDERS:

Venue: @ | Co-ordination: @ | Florals: @ | MUAH: @ | Wedding Gown: | Photography: @marlikeonphoto | Videography: @


3. HASHTAGS

Another great way to benefit your wedding photographer is to use appropriate hashtags / their personal hashtag where possible. When tagging Marli Koen Photography, the following hashtags could be included in your post;

#marlikoenphotography #capetownweddingphotographer #documentaryweddings


VIEW MY STEP-BY-STEP VIDEO | HOW TO TAG YOUR PHOTOGRAPHER IN YOUR SOCIAL MEDIA POSTS


FINAL THOUGHTS

I know it can be tempting to slap an IG / VSCO filter over your wedding images to suit your Instagram feed's look and feel, but please share your professional photographs AS IS. We spend hours editing your memories in post-production (That is why you booked me - you like my work). Sharing the memories as we delivered them to you, will truly reflect our work and showcase what future clients can expect of us.


By applying the tips discussed above, you make it possible for your photographer and service providers to build a community and referral base on social media where our work is easily accessible to others. These small action are seen as the highest compliment form our clients (you are proud of what we have created for you). When you are screaming our praises on social media, you make all the hard work and long hours all worth it and for that we can never thank you enough.


Happy sharing friends!




STORIES INSPIRED BY LOVE | ADVENTURE | BEAUTIFUL LIGHT



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MARLI KOEN

CAPE TOWN WEDDING PHOTOGRAPHER

Cape Town, South Africa  |  marli@marlikoen.com  |  @marlikoenphoto

© Marli Koen Photography 2020. All Rights Reserved.

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